The HubSpot connector in Spotler Connect enables synchronized data exchange between HubSpot and Spotler products, including contacts, organisations, contact lists, and digital activities, and can be configured and managed within the Spotler Connect software.
This overview explains which data can be synchronized, how the connector behaves, and what to prepare before onboarding.
On this page, the following topics are covered:
- What is the HubSpot connector in Spotler Connect?
- Which HubSpot versions are supported?
- Which data can be synchronized?
- How are organisations synchronized?
- How are contacts synchronized?
- How are contact lists synchronized?
- How are digital activities synchronized?
- How do you start the onboarding?
- FAQ
What is the HubSpot connector in Spotler Connect?
The HubSpot connector connects your HubSpot environment with Spotler Connect to exchange customer data between systems. It keeps records aligned by synchronizing contacts, organisations, lists, and activities between HubSpot and other connected systems.
Spotler Connect allows you to synchronise and transform data such as contacts, orders, or activities between external systems, even if no direct integration is available between them. Connect gathers your data, saves it in your account environment, and changes the format before exporting it to other systems if necessary. By doing this continuously for all connectors in your account, the software can maintain a complete overview of your data in different systems and keep it in sync.
In Connect, you can add account-wide or integration-specific rules to modify data based on conditions, block import or export, or add actions when a condition is met. These rules allow you to customise data being handled in a way that works for external systems—for example, when you want to synchronise mailing opt-ins, activities, or orders.
Which HubSpot versions are supported?
The Spotler Connect integration supports the following HubSpot products:
- HubSpot Marketing Hub Enterprise
- HubSpot Sales Hub Enterprise
- HubSpot Service Hub Enterprise
- HubSpot Content Hub Enterprise
HubSpot Professional products are supported with limited functionality. Some features, such as synchronization of certain digital activities, depend on API availability in your HubSpot environment.
Which data can be synchronized?
| Data type | Import to Spotler Connect | Export to HubSpot | Timeframe |
|---|---|---|---|
| Activities | Yes | Yes | Near real-time |
| Organisations | Yes | Yes | Near real-time |
| Contacts | Yes | Yes | Near real-time |
| Contact lists | Yes | Yes | Near real-time |
How are organisations synchronized?
HubSpot organisations are synchronized with Spotler Connect. When an organisation is created or updated in HubSpot, a corresponding profile is created or updated in Spotler Connect. Changes from other connected systems can also update existing organisations.
The following fields are mapped by default, when available in HubSpot:
companyName, description, domain, phone, street, housenumber, housenumberExtension, city, zipCode, region, country
Additional fields can be mapped to organisation meta fields in Spotler Connect.
How are contacts synchronized?
HubSpot contacts are synchronized with Spotler Connect. When a contact is created or updated in HubSpot, a corresponding profile is created or updated in Spotler Connect. Changes from other connected systems can also update existing contacts.
The following fields are mapped by default, when available in HubSpot:
firstName, lastName, email, gender, phone, street, housenumber, housenumberExtension, city, zipCode, region, country, marketing preferences
Additional fields can be mapped to contact meta fields in Spotler Connect, including fields from related records when configured.
Permissions such as opt-ins for different types of communication are matched with HubSpot communication subscriptions by name. If names do not match, you can configure a data rule in Spotler Connect or align naming between systems.
How are contact lists synchronized?
Contact lists in Spotler Connect are synchronized with HubSpot as marketing lists. Lists can originate from other systems connected to Spotler Connect, such as a customer data platform.
Lists are updated when contacts are added or removed. You can control which lists are synchronized by enabling the Sync to Spotler property in HubSpot.
How are digital activities synchronized?
Digital activities from systems connected to Spotler Connect can be synchronized to HubSpot. These activities support follow-up actions, customer insights, and segmentation.
Examples of digital activities include:
- Automation was triggered
- Page view
- Email was sent
- Email was opened
- Email link was clicked
- Email was bounced
- Was invited to event
- Will attend event
- Will not attend event
- Has attended event
- Has not attended event
- Was added to list
- Was removed from list
- Form was submitted
- Purchase
- SMS was sent
- SMS was bounced
When a deal is created in HubSpot, it is synchronized to Spotler Connect as a digital activity.
How do you start the onboarding?
Before onboarding the HubSpot connector, ensure that you can sign in to your HubSpot environment using your preferred authentication method.
Follow the HubSpot onboarding guide for detailed instructions: Open the onboarding guide.
FAQ
Which data is synchronized between HubSpot and Spotler Connect?
Contacts, organisations, contact lists, and digital activities can be synchronized in both directions.
Can you control which data is synchronized?
Yes. You can configure which lists and data are synchronized, including enabling or disabling the Sync to Spotler property.
Are all HubSpot versions fully supported?
Enterprise versions are fully supported. Professional versions may have limited functionality depending on available APIs.
How fast is data synchronized?
Data synchronization occurs near real-time, depending on the type of data and configuration.