The Roller integration in Spotler Connect enables the synchronization of customer and booking data from Roller into Spotler Connect, making this data available for use in Spotler Activate. This integration allows users to leverage Roller data for segmentation and automated marketing journeys within the Spotler software.
What is the Roller integration?
The Roller integration is a connector that links Roller, a CRM system used by amusement parks, with Spotler Connect.
It enables the import of customer and booking data into Spotler Connect so that this data can be used in other Spotler products, such as Spotler Activate.
The integration is designed to support marketing use cases by making customer data accessible for segmentation and automation.
On this page, the following topics are covered:
- What is included in the integration?
- How is Spotler Activate used with this integration?
- What data is synchronized?
- What are the limitations?
- How does this integration fit within Spotler?
What is included in the integration?
The Roller integration includes the synchronization of customer and booking data from Roller into Spotler Connect.
The integration has been technically completed and is prepared for release.
The focus of the integration is to make relevant customer data available for marketing purposes rather than adding additional Roller-specific functionality.
How is Spotler Activate used with this integration?
Spotler Activate is required to use Roller data for marketing automation.
Data synchronized through Spotler Connect can be used in Spotler Activate to:
- Create customer segments based on booking and interaction data
- Trigger automated journeys
- Measure customer value based on interactions
Documentation is being prepared to explain how Roller data can be applied in Activate journeys.
What data is synchronized?
The integration synchronizes customer and booking data from Roller into Spotler Connect.
This data is intended to support personalized marketing use cases and customer engagement workflows.
The integration focuses on making usable and relevant customer data available for activation.
What are the limitations?
Minors and waivers
Roller supports records for minors, also referred to as waivers, but this data is not synchronized to Spotler.
- Only adult contacts are synchronized
- Minor data is excluded from the integration
This limitation exists due to functional and technical constraints:
- Minors cannot provide email addresses or consent
- Email communication with minors is not supported
- Data structures do not support reliable synchronization of minors
Synchronization of minors is out of scope for the current integration.
Scope limitations
The integration is limited to data synchronization for marketing use cases.
No additional Roller-specific features are included beyond the synchronization of data.
Topics such as duplicate email handling and unsubscribe behavior are not part of this integration scope.
How does this integration fit within Spotler?
The Roller integration is part of a broader ecosystem approach within Spotler Connect.
It enables external data sources to be connected and used across Spotler products.
The integration supports a long-term strategy focused on enabling data-driven marketing through connected systems.
Result
After implementation, customer and booking data from Roller is available in Spotler Connect and can be used in Spotler Activate to create and manage personalized marketing journeys.
The integration enables data-driven marketing while maintaining clear limitations, such as excluding minors.
FAQ
Is the Roller integration ready for use?
The integration has been technically completed and is prepared for release.
Can Roller data be used without Spotler Activate?
No, Spotler Activate is required to use the data for segmentation and automated journeys.
Are minors included in the synchronized data?
No, only adult contacts are synchronized. Minor data is excluded.
Does the integration include additional Roller functionality?
No, the integration is limited to synchronizing data for marketing use cases.